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Microsoft Yahoo Teams

New permutations keep on mushrooming in the corporate world. Now in the Internet search market Microsoft and Yahoo have signed off on their plan to team up against Google. The companies announced the agreement, in which Microsoft’s Bing search engine would power Yahoo’s search results and Yahoo would provide premium search-advertising services for both companies.

The 10-year deal gives Microsoft access to the Internet's second-largest search engine audience, beefing up the software maker's arsenal as it tries to better confront Google, which is by far the leader in online search and advertising.
One should remember that the two companies had stormy courtship in times past. Microsoft was prepared to purchase Yahoo in May 2008 for $47.5 billion.
As per reliable resources the agreement was nearly a year-and-a-half in the making, during which time Yahoo rejected acquisition offers from Microsoft. The stated goal of the arrangement is to offer stronger search competition to Google, which has about 70 percent market share. Combined, Microsoft and Yahoo make up most of the rest.

Microsoft decided to work with Yahoo as it provides the best opportunity to undercut Google’s dominance of Internet search. Yahoo’s search is on the second place of most popular search engines when Microsoft’s Bing is observed on the third position. Combined, Microsoft and Yahoo handle 28 percent of the Internet searches in the United States, well behind Google's 65 percent, and is even more dominant in the rest of the world.

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